What do you want your communication to do for you?
This course is about communication. How to translate what you have built into something that moves people. LinkedIn is one channel. Your leadership team is another. Before we talk about how, let us settle what you actually want to happen.
Visibility is not the same as influence
~2 min
The pattern that works
The ones who create real momentum communicate the same insight in multiple directions at the same time. Externally on LinkedIn to build credibility, internally to leadership to secure resources, and to their teams to drive adoption. Same story, different frames.
The thing nobody says out loud
The people who get budget, headcount, and board attention for AI initiatives are not always doing the most interesting work. They are the ones who communicate it most clearly. Upward, outward, and to their teams.
Visibility is not the same as impact
~1 minWhether you are communicating externally or internally, there is a version of the same trap. Measuring the wrong thing.
Looks like communication
A viral LinkedIn post about AI.
What actually matters
Did one person DM you, book a call, or cite your thinking before a pitch?
Looks like communication
A slide deck presented to leadership.
What actually matters
Did anyone change a budget line, approve a hire, or shift a process?
Looks like communication
An all-hands update on AI progress.
What actually matters
Did your team actually change how they work?
Looks like communication
A detailed report on what you built.
What actually matters
Did the right people understand the business case? Detail without narrative loses every time.
Your communication brief
~3 minPick your primary goal, fill in the brief, and generate a polished communication strategy you can actually use. For LinkedIn and for your leadership team.
Step 1. Who do you most need to move?
Pick one. You can always come back and change it.
Step 2. Brief yourself
Two short answers. Saves on this device automatically. Module 3 will use these to write your post and exec summary.
Fill in the objective or the one belief to enable this.
You know what you want this to do. Now let us find what you actually have to say.
Module 2: What do you actually have to say?